Small Business Marketing

When using AdWords, make sure you use the following simple, easy, fool proof and ‘sure-fire’ techniques to create your ads. You will reap the benefits:

1. Include keywords in your ad
2. Include phrases that relate to your keywords
3. Be as specific as you can (e.g. specify the city or region you serve)
4. Stand apart through benefits, not through tricks and gimmicks
5. Think of your URL as part of the ad
6. Use common words, plain and simple words

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Think of Social Networking as like owning your own electronic newspaper. Your own electronic niche ‘newspaper’. A paper where you do all the jobs.

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Tim Ferriss, in his book The Four-Hour Work Week, talks about “mini-retirements” and I loved Ferriss’s book, there are a number of great ideas inside. Except one thing – what I see as the Big Con at the centre of it. It is the same con that is sold at the ‘Internet Secrets, 2 Day workshops where you will learn how to make a million dollars a year while you sleep’. And yes, a few years ago, I was hoodwinked by one (or two) of these.

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