Advertising small businesses with AdWords: The six simple steps
Monday, January 18, 2010 at 05:00AM When using AdWords, make sure you use the following simple, easy, fool proof and ‘sure-fire’ techniques to create your ads. You will reap the benefits:
1. Include keywords in your ad
2. Include phrases that relate to your keywords
3. Be as specific as you can (e.g. specify the city or region you serve)
4. Stand apart through benefits, not through tricks and gimmicks
5. Think of your URL as part of the ad
6. Use common words, plain and simple words
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