January 8, 2018

About

Biography

The expert in Tradeshow Marketing who gets your prospects talking back. Toby is the founder of Lead Creation, the very different marketers totally focused on B2B. How different?

  • The only marketing company with Government Research funding, now in its 6th year. Research is critical as Marketing is now unbelievably complex and changes constantly: 5 full-time researchers keep us ahead of the pack.
  • We have created processes to implement marketing, at a price about a third what our competitors’ charge.

Toby’s mission in 2017:  Increasing your ROI at Trade Shows and Events so they become a key part of your strategy for growth.

Lead Creation created the ‘Booth Envy’ Blueprint to help you more than double your ROI from Trade Shows. Stop relying on the Show organisers to get the right people to your booth. They won’t!

Toby is the author of 3 books and is a sought-after speaker with over 27 years of B2B Marketing under his belt.

Managing Director at Lead Creation

  • Besides developing powerful strategies for B2B Marketing, Toby’s company, Lead Creation, has had 7 years of government funding to research and redesign the events industry.
  • Toby is a subject-matter expert to speak at the annual convention of 2000 financial planners on the business use of Social Networking tools, specifically LinkedIn, for generating quality business leads.
  • Toby’s insights into Social Media/marketing are tremendous. Plus, he’s a great presenter. His advice is highly practical. Anyone and everyone can put it to use immediately.

Founder of China Australia Events Association (CAEA)

  • Combining years of professional expertise and Lead Creation’s research, Toby founded the China Australia Events Association to improve business networking events between China and Australia.